| Course Name | Contemporary Research in Marketing I: Consumer Culture and Behavior |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| BA 671 | Fall/Spring | 3 | 0 | 3 | 7.5 |
| Prerequisites | None | |||||
| Course Language | English | |||||
| Course Type | Elective | |||||
| Course Level | - | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | This course aims to shed light to consumer research by focusing on the psychological, sociological and cultural aspects of consumption. Previous literature is investigated in detail in order to gain a comprehensive knowledge on the topic and develop the abilities to conduct consumer research. |
| Learning Outcomes | The students who succeeded in this course;
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| Course Description | The course focuses on major topics and theories that are critical in consumer culture and research. |
| Related Sustainable Development Goals | |
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| Core Courses | |
| Major Area Courses | X | |
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Introduction to the course – Consumer Culture and Behavior | Related articles and book chapters |
| 2 | Consumer Culture and Modernity: The Freedoms of the Market; Consumption and Culture | Slater, Don (1997), Consumer Culture & Modernity, Cambridge: Polity Press. McCracken, Grant, Culture and Consumption, Indiana University Press, 1988. Other Related articles and book chapters |
| 3 | The Culture of Commodities: The Meanings of Things; The Uses of Things | Slater, Don (1997), Consumer Culture & Modernity, Cambridge: Polity Press. McCracken, Grant, Culture and Consumption, Indiana University Press, 1988. Other Related articles and book chapters |
| 4 | Symbolic Character of Consumer Goods and Activities | McCracken, Grant, Culture and Consumption, Indiana University Press, 1988. Other Related articles and book chapters |
| 5 | Consumption and Identity: Identity Projects and the Marketplace; Collective Identity; Critical Reflections on Consumer Identity | Arnould, Eric J. and Craig J. Thompson, Consumer Culture Theory (2018), Sage. Other Related articles and book chapters |
| 6 | Consumption, Self and Body: Ideals of Beauty | Arnould, Eric J. and Craig J. Thompson, Consumer Culture Theory (2018), Sage. Other Related articles and book chapters |
| 7 | Marketplace Cultures: Consumption Communities and Tribes; Consumer Produced Markets | Arnould, Eric J. and Craig J. Thompson, Consumer Culture Theory (2018), Sage. Related articles and book chapters |
| 8 | The Socio-historic Patterning of Consumption: Social Class, Gender, Race and Ethnicity | Arnould, Eric J. and Craig J. Thompson, Consumer Culture Theory (2018), Sage. McCracken, Grant, Culture and Consumption, Indiana University Press, 1988 Other Related articles and book chapters |
| 9 | The Ideological Shaping of Consumption: Neoliberalism and Consumption | Arnould, Eric J. and Craig J. Thompson, Consumer Culture Theory (2018), Sage. Other Related articles and book chapters |
| 10 | Social Distinction and the Practice of Taste | Arnould, Eric J. and Craig J. Thompson, Consumer Culture Theory (2018), Sage. Other Related articles and book chapters |
| 11 | Agency in the Marketplace: Consumer Resistance and Power Relationships in the Marketplace | Arnould, Eric J. and Craig J. Thompson, Consumer Culture Theory (2018), Sage. Slater, Don (1997), Consumer Culture & Modernity, Cambridge: Polity Press. Other Related articles and book chapters |
| 12 | Linking Consumer Culture Theory (CCT) and Consumer Research | Arnould, Eric J. and Craig J. Thompson, Consumer Culture Theory (2018), Sage. Other Related articles and book chapters |
| 13 | New Critiques of Consumer Society; Transformative Consumer Research | Related articles and book chapters |
| 14 | Project Discussions | Related articles and book chapters |
| 15 | Project Discussions | Related articles and book chapters |
| 16 | Semester Review | Related articles and book chapters |
| Course Notes/Textbooks | Slater, Don (1997), Consumer Culture & Modernity, Cambridge: Polity Press. (CCM) Grant McCracken, Culture and Consumption, Indiana University Press, 1988. (CC) |
| Suggested Readings/Materials | Lévi-Strauss, Claude (1963), “Social Structure”, in Structural Anthropology, New York: Basic Books, 277-323. Barthes, Roland (2009 [1957]), Mythologies, London: Vintage Classics, 131-156. Baudrillard, Jean (2000 [French: 1969]), ”The Ideological Genesis of Needs”, in J.B. Schor & D.B. Holt, eds. The Consumer Society Reader, New York, New Press, 57-80. Baudrillard, Jean (1996 [1968]) , The System of Objects, New York: Verso. Baudrillard, Jean (1998 [1970]), The Consumer Society, London: Sage. |
| Semester Activities | Number | Weigthing |
| Participation | 1 | 20 |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | 4 | 40 |
| Presentation / Jury | ||
| Project | 1 | 40 |
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | ||
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade | 6 | 100 |
| Weighting of End-of-Semester Activities on the Final Grade | ||
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 16 | 3 | 48 |
| Field Work | 5 | ||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | 4 | 16 | |
| Presentation / Jury | |||
| Project | 1 | 40 | |
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | |||
| Final Exams | |||
| Total | 200 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To be able to master existing theoretical knowledge in their specialized area of business administration. | X | ||||
| 2 | To be able to gain in-depth knowledge of research methodologies and design. | X | ||||
| 3 | To be able to acquire advanced knowledge of data collection and analysis techniques. | X | ||||
| 4 | To be able to design and conduct original research with a scholarly theoretical emphasis. | X | ||||
| 5 | To be able to disseminate scholarly knowledge in well-known academic networks. | X | ||||
| 6 | To be able to demonstrate the ability to communicate the results of their research in a clear and effective manner with various audiences. | X | ||||
| 7 | To be able to have concerns for the high ethical standards in research, and teaching. | X | ||||
| 8 | To be able to adopt critical attitude toward the extant literature and practice in the specialized area of business administration. | X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
